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IC Custom Hardwood Flooring
Red oak floor after Bona Red Out in a room with a wall of windows

Red oak to a white oak look · Chicago and suburbs. Give red oak floors a white oak look.

A lot of homes here have red oak. We sand it, take the red and pink out with Bona Red Out and finish it lighter, closer to white oak, without tearing the floor out.

Red oak hall after Bona Red Out, by the closet doors
IC Custom Hardwood FlooringChicago and the suburbs

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4.7 on Google176 reviewsMon to Sat from 7am

Calin owns the company. Eddie usually comes to see your floor.

Over 30 of our Google reviews mention Eddie by name. Meet the team

176 reviews on Google.

  • IC Custom Hardwood Flooring

    4.7

    4.7 average from 176 reviews. Every written four and five star review is on the reviews page, word for word.

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    Read them on Google
  • Her condo floor refinished from dark brown to natural, the kitchen behind, from Sarah's review
    Stain samples taped out on the old dark floor before the job, from Sarah's review
    From Sarah’s review

    Sarah Khan

    Local Guide · 2025

    “Eddie and his crew did an amazing job redoing my floors! I bought a new condo and wanted a new look before I moved in. Eddie was very professional, organized, and efficient. His crew was always on time each day to work. It took 3 days and it was a very smooth process. I changed to a natural color to my floor from a dark brown. They also showed me samples on my floor before starting the job. I would highly recommend their company to redo your wooden floors. Pictures attached!”

  • Dark stained oak beside the open railing, from Jamie's review
    Living and dining room in a dark stain, from Jamie's review
    Stairs with dark treads and white risers, from Jamie's review
    From Jamie’s review

    Jamie Brady

    2024

    “I am so thrilled with the work that IC Flooring completed! From start to finish it was a top notch operation! I was given a quote within a few days after I called, and we had the job completed in less than a month. We had a few complicated issues with moving a piano, and our audio visual cabinet, and they figured out a solution. They were on time and left the place immaculate when they were done. They were not the lowest quote that I received, but were 100% worth every penny. So happy we went with them!”

  • Susan Erdman

    2020

    “Highly Recommended! Exceptional quality work and exceptional customer service. I don’t write reviews often and am not 100% satisfied with contractors often but this is an exception. I can’t say enough about Calin and his team at IC Custom Hardwood Flooring. From the start he was very responsive in answering my request to re-finish our hardwood floors. He scheduled an appointment to come and review our floor situation and made recommendations on the finish to use as we have a dog. The work was scheduled in a very short period of time and he worked within my schedule. Their prices are very reasonable and lower than other quotes we received. The floors looked like new when they were done and we have a very old house with old floors. They sealed off the parts of the house they were working on so dust and debris did not hit the other rooms. They cleaned up to perfection when they were finished with the job. This is the first time I used them and would use them again and recommend to anyone (as a side note this is the third time we had our floors done over the years and this was by far the best and only place I would recommend). Also to be noted we had a small issue that didn’t show up right away after their work was complete. As opposed to some contractors that would put a past client at the bottom of their priority, Calin responded to our issue and they came and fixed it within days at no charge (even though it was months after the work was done). Again, can’t say enough about their high quality work and service. If you are looking for any hardwood service they are your team and service many areas.”

  • Steve Jacobson

    2021

    “IC Custom Hardwood Flooring did a great job refinishing our hardwood floors, and they even mixed a custom color! They scheduled us quickly and the entire floor was completed in just a few days. Highly recommended!!”

  • Refinished first floor with the original border inlay running through the archway, from Gino's review
    Living room and archway on the refinished first floor, from Gino's review
    The upstairs railing above the inlaid border, from Gino's review
    From Gino’s review

    Gino Jacobazzi

    2025

    “Professional, efficient and extremely talented. We recently hired IC Custom Hardwood Flooring to refinish our first floor (which had unique and artisan patterns we wanted to maintain and repair where we could), strengthen and refinish our stairway and railing, add an upstairs railing and replace our second wood flooring. From start to finish, Eddie and his team maintained professional and consistent communication, explained several options for us, and kept us apprised of the project every step of the way. It was a big job, and they were able to finish in less than a week (even sooner than they projected). The results were incredible, the pricing was fair and consistent with market, and we're so glad to have chosen their team. We cannot say thank you enough, and would recommend to anyone no matter the job. Thank you again!”

  • Naysia

    September 2026

    “⭐⭐⭐⭐⭐ I absolutely LOVE the work I C Custom Flooring did in my home! My hardwood floors and stairs turned out beautiful, and the transformation honestly exceeded my expectations. The craftsmanship and attention to detail really show in the finished product. They brought my floors back to life, and I couldn’t be happier with how everything turned out. The stain is gorgeous, the finish looks amazing, and the floors completely changed the look and feel of my home. I’ve already received so many compliments! If you’re looking for someone who takes pride in their work and delivers beautiful results, I highly recommend I C Custom Flooring. I’m so glad I chose them for my project! ⭐️⭐️⭐️⭐️⭐️”

  • Joseph Beckmann

    Local Guide · May 2026

    “Thoroughly pleased with IC Custom! Working with Eddie was very enjoyable. He did both my floors and my brother’s. In working with us, he helped navigate a unique mastic issue on our upstairs, guide us through purchasing some specialized wood inlays for proper sizing and finish, coordinate with our complicated and piecemeal scheduling amidst other house projects, and addressing 100+ year old squeaky floors as best as possible. The end result was breathing fresh life into our hardwood and making our house look renewed. Thank you!”

  • New stairs stained to match, with step lights, from Dan's review
    The stairs and black iron railing from above, from Dan's review
    A floor vent set flush in the new floor, from Dan's review
    From Dan’s review

    Dan

    November 2026

    “We hired IC Custom Hardwood Flooring Inc. on a recommendation from our stair builder to stain and seal our new stairs, match the surrounding landings, and install base shoe molding. We were so impressed that we decided to have them replace the flooring across our entire main level and upstairs hallway for a consistent look. I am absolutely thrilled with the results. The new floors look beautiful, complement the stairs flawlessly, and the wood finish matches perfectly. Beyond the aesthetics, the structural quality is incredible—the floors feel exceptionally solid with zero movement and absolutely no squeaks. Calin’s crew sanded down our severely uneven subfloor seams, applied a high-quality liquid vapor barrier that allowed for direct adhesive use, and spot-glued every single plank alongside ample stapling. Their attention to detail and craftsmanship really showed in the finishing touches. They perfectly cut the stone around our fireplace to seamlessly fit the 3/4-inch thick flooring, and they built beautiful custom transition pieces for all of the bedrooms and bathrooms. Calin’s crew worked incredibly hard, hustled from start to finish, and paid meticulous attention to every detail. They were highly receptive to my input, seamlessly incorporating my preferences whenever I pointed something out. I highly recommend them for their top-tier craftsmanship and work ethic!”

  • Andre Harris

    October 2026

    “I’m very happy and pleased with the service that was provided by this company They were very thorough. They did everything that they said that they would do and they finished on time like they said that they would I highly recommend anyone to use this company if you’re looking for hardwood flooring and professional attitudes hard-working people I would recommend anyone to this company especially the supervisor. Eddy was very professional and very good pricing. Thank you guys you made me and my wife, so happy with our new floors looking forward to doing business with you again.”

  • Tony Washington

    August 2026

    “Eddie was very responsive, professional and quick with scheduling. Darwin was our installer and I was really impressed by how fast he was able to remove the old stain, sand, apply new stain and seal our floors. The entire process took 2 days! I definitely recommend using these guys!!”

  • Dark stained oak through a doorway, from Rick's review
    Dark stained oak by the side door, from Rick's review
    Dark stained oak in a hallway, from Rick's review
    From Rick’s review

    Rick Simmons

    Local Guide · 2019

    “So much better than I was even expecting! I called them to get a quote, and they came quickly to give ma free quote. I told them I wasn't ready yet to get it done and Christian was very understanding and told me to call when I was ready. He didn't pressure me in any way to sign any contract. 3 months later I called him back and told him I was ready. We booked an appointment and they were there on time exactly as planned. I am so happy I chose them to do my floors, it came out so much better than I was even expecting. I showed pictures to everyone I know because of how happy I was with the floors, and several of my friends and coworkers asked me for they're number. I would recommend every time!”

  • Linda Walter

    August 2026

    “Excellent job refinishing our hardwood floors! The floors and stairs turned out beautiful. The crew was professional, hardworking, and paid great attention to detail. We couldn't be happier. Thank you so much.”

  • Harlene Friedman

    July 2026

    “We recently had our carpets removed and our hardwood floors refinished. Eddie was great to work with. He and his team were on time, polite, and knew their job. They cleaned up each night, answered any questions we had and were very easy to contact with any questions or concerns. I highly recommend this company.”

  • Oak refinished in a natural gloss, from Suresh's review
    Natural oak under the front windows, from Suresh's review
    Kitchen floor refinished natural, from Suresh's review
    From Suresh’s review

    Suresh Ravanam

    2025

    “Eddie, Daniel and Darwin were very courteous, and efficient. They neatly packed all the furniture into a PODS container, covered all kitchen cabinets and appliances with plastic. Finished the job in three days. I would high recommend them anytime.”

  • Jim Stage

    Local Guide · June 2026

    “Professionals who Care Was very pleased with the quality of work, as well as the quality of communication, by Calin, and his crew, with ICC. These are clearly folks who have been doing quality wood floor work for a long time, and they were very responsive and happy to discuss my questions. I'm happy to recommend them for anyone looking to take their home to the next level.”

  • Alexander Roman

    February 2026

    “IC Custom did a fantastic job with my floors. I had different company come and they destroyed/scratched my floors. IC Custom saved them and replaced boards that were damaged. Amazing work. Highly recommend.”

  • Bedroom oak refinished after the carpet came up, from Caitlin's review
    From Caitlin’s review

    Caitlin Schlorff

    Local Guide · June 2026

    “They refinished our hardwood floor that was under some nasty carpet in one of our bedrooms. It turned out beautiful! They showed up on time and when they said they’d be there and did great work. Very professional.”

  • Mary W. Davis

    March 2026

    “We hired IC floors to sand, repair, and finish our 70 + year old parquet floors. They did a wonderful job. They were prompt, well-priced, professional, tidy, pleasant to deal with and efficient. I would not hesitate to recommend them to anyone who is looking for wood floor services, they’re the best!”

  • 176 reviews on Google

    Read the rest of them.

    Every written four and five star review is on one page, word for word.

    See all reviews

The white oak look on the floor you already have.

Red oak has red and pink tones that show once the floor is sanded. Bona Red Out is a two part, water based treatment that goes on the bare wood and takes most of that red out. It isn’t a stain and it isn’t the old kind of wood bleach.

The floor dries overnight. Then we stain or seal it and put the finish coats on. The wood is still red oak with its own grain, so we put a sample on your floor first and you see the color before we do the rooms.

We price every job after we see it. On Angi, 17 customers have listed what they paid since 2017. Most of those jobs ran between $1,000 and $9,000. The smallest was $450 and the largest was $50,000.

Red oak hallway after Bona Red Out, beside a dark stair railing

Questions about the white oak look.

Will my red oak turn into white oak?

No. It stays red oak, with its own grain. Red Out takes down the red and pink so the floor reads lighter and closer to white oak. How close depends on your boards and the stain or finish on top, so we put a sample on your floor first.

How does the job go?

We sand the floor to bare wood and clean it. Red Out goes on in two parts, once or twice depending on the look you want. It dries overnight. Then we stain or seal it and put on two or three coats of finish.

Is it wood bleach?

No. Bona sells it as a two part color neutralizer. Bona says it has no sodium hydroxide, so it doesn’t break down the wood the way a standard bleach can.

Does it work on other woods?

Bona lists it for other woods too, up to Brazilian cherry. Results change a lot from one wood to the next, so every floor gets a test spot first.

What does it cost?

It depends on the size of the floor, the shape it’s in and the stain and finish you pick. We’ll come see the floor and email you a quote. The visit is free.

Are you part of Bona?

No. IC Custom Hardwood Flooring is an independent contractor. Bona and Bona Red Out are trademarks of Bona, and we aren’t affiliated with or sponsored by them.

Red oak floors after Red Out.

Photos from our jobs and from our customers’ reviews.

See the projects
Red oak hall after Bona Red Out, by the closet doors
Refinished white oak in a high rise looking over the city

From high rises
to bungalows.

All over Chicago and the suburbs, out of our shop in Alsip.

Red oak floor after Bona Red Out with sun coming through the window
  • “They also showed me samples on my floor before starting the job.”
    Sarah KhanGoogle review
  • “Calin knows his stuff better than any other company we received estimates from.”
    Phillip SharonGoogle review
  • “I had called on a Friday & Eddie stopped by the next day had a quote in my email that afternoon.”
    Bill W.Google review
4.7176 Google reviews

Get a free quote for a lighter floor.

Call us or send your name and number and we’ll set up a time to come out. The visit is free.

Open Mon to Fri 7am to 7pm and Saturday 7am to 5pm.