
Red oak to a white oak look · Chicago and suburbs. Give red oak floors a white oak look.
A lot of homes here have red oak. We sand it, take the red and pink out with Bona Red Out and finish it lighter, closer to white oak, without tearing the floor out.

IC Custom Hardwood FlooringChicago and the suburbsCalin owns the company. Eddie usually comes to see your floor.
Over 30 of our Google reviews mention Eddie by name. Meet the team
176 reviews on Google.
The white oak look on the floor you already have.
Red oak has red and pink tones that show once the floor is sanded. Bona Red Out is a two part, water based treatment that goes on the bare wood and takes most of that red out. It isn’t a stain and it isn’t the old kind of wood bleach.
The floor dries overnight. Then we stain or seal it and put the finish coats on. The wood is still red oak with its own grain, so we put a sample on your floor first and you see the color before we do the rooms.
We price every job after we see it. On Angi, 17 customers have listed what they paid since 2017. Most of those jobs ran between $1,000 and $9,000. The smallest was $450 and the largest was $50,000.

Questions about the white oak look.
Will my red oak turn into white oak?
No. It stays red oak, with its own grain. Red Out takes down the red and pink so the floor reads lighter and closer to white oak. How close depends on your boards and the stain or finish on top, so we put a sample on your floor first.
How does the job go?
We sand the floor to bare wood and clean it. Red Out goes on in two parts, once or twice depending on the look you want. It dries overnight. Then we stain or seal it and put on two or three coats of finish.
Is it wood bleach?
No. Bona sells it as a two part color neutralizer. Bona says it has no sodium hydroxide, so it doesn’t break down the wood the way a standard bleach can.
Does it work on other woods?
Bona lists it for other woods too, up to Brazilian cherry. Results change a lot from one wood to the next, so every floor gets a test spot first.
What does it cost?
It depends on the size of the floor, the shape it’s in and the stain and finish you pick. We’ll come see the floor and email you a quote. The visit is free.
Are you part of Bona?
No. IC Custom Hardwood Flooring is an independent contractor. Bona and Bona Red Out are trademarks of Bona, and we aren’t affiliated with or sponsored by them.
Red oak floors after Red Out.
Photos from our jobs and from our customers’ reviews.


From high rises
to bungalows.
All over Chicago and the suburbs, out of our shop in Alsip.
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Towns we work in
Chicago, Evanston, Schaumburg, Arlington Heights, Palatine, Orland Park, Oak Lawn, Tinley Park, Oak Park, Glenview, Calumet City, Northbrook, Elk Grove Village, Lansing.
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Chicago Heights, Oak Forest, Lockport, Melrose Park, Homer Glen, Westmont, Blue Island, Dolton, South Holland, Mokena, Evergreen Park, Alsip, Palos Hills, Hinsdale, Bridgeview, Westchester, La Grange, Hickory Hills, Chicago Ridge, Midlothian, Justice, Palos Heights, Riverdale, Crestwood, Oak Brook, North Riverside, Calumet Park, Stickney, Dixmoor, Merrionette Park, Phoenix, Forest View, Bedford Park, McCook, Burr Ridge, Willowbrook.

Our shop is at 4809 W 129th St in Alsip, in the plaza behind the Shell. Open Mon to Fri 7am to 7pm and Saturday 7am to 5pm.

Get a free quote for a lighter floor.
Call us or send your name and number and we’ll set up a time to come out. The visit is free.
Open Mon to Fri 7am to 7pm and Saturday 7am to 5pm.
























